General Archives - ValleyTec Digital Solutions Ltd.

Vancouver BC SEO doubles resources for all hosting plans at no extra cost

wynquest — Tue, 05 Aug 2014 00:02:40 +0000

We are well into 2014 now and it’s time to get even more serious about business. We understand that our client’s websites and email needs are growing, and the demand for more resources is forever increasing. We’re making a change based on our clients feedback and evolving industry standards, a change that enables our current and future clients to keep up with their increasing demands, without increasing costs.

It is our pleasure today to announce that we are doubling our disk space and bandwidthresources across our entire shared hosting packages, at no extra cost! You heard right, double capacities at the same price. Cool huh?

I’m an existing client, what exactly does this mean for me?
Well basically you can have a website twice as large as you currently do, more pages, larger databases, more images and other interactive media without paying to upgrade your plan. Your website will also be able to handle twice as many visitors, and you will be able to store twice as many emails. Perfect for our SEO clients hosted with us who are experiencing significant growth and looking to upgrade their hosting account soon.

I’m a potential client, what’s in it for me?
First of all, Hi, thanks for reading our blog! Give us a call sometime we’d love to hear from you

The bottom line is that our hosting offers premium service at a reasonable price: We run a high end cloud hosting infrastructure and are only interested in hosting websites for business who are serious about speed, reliability, security, support and service. By increasing our resources and keeping the prices the same this makes us much more competitive in terms of affordability and brings our offering further in-line with the lower quality hosting providers out there.

What this means for potential clients is that it’s more affordable now and a much clearer choice to step into real premium hosting for your business, and enjoy the benefits of a reputable provider looking after you.

Our new packages
Please refer to the table below to see how our new plans stack up. You can also view our full plan details and sign up to an account here.

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How to Improve Conversion Rates – With One Word

wynquest — Mon, 04 Aug 2014 23:59:02 +0000

It’s not about making your buttons green, blue or red. It’s not about keeping the copy as short as possible. It’s not about having everything above the page fold.

It’s not about the latest ‘one weird tip to improve conversion’.
It’s about Context.

It’s easy to get caught up in case studies reading how ‘X colour was more effective‘ or ‘We improved form conversion by reducing the amount of inputs‘. In reality, the essential thing is context. One website may have found a colour more effective for conversion because it was constrast to their website colour theme. Likewise, the site that found form conversion went up when they reduced input fields, but at the cost of qualified leads.

Most importantly, it ultimately shouldn’t be about aesthetic context. Pretty colours and big CTA’s will only go so far if your copy is poor. It needs to be about understanding the intent of your typical users. You should be considering and answering questions like ‘What are our users trying to accomplish, and why?’ ‘Is our funnel clear for our users? Are they getting lost?‘ It needs to be about determining your users unique intents, desires and predisposed doubts, and adjusting accordingly.

3 Real Cases of Improving Conversion Based on Context:

What’s Going to Happen with my Private Details?

Ever worked in an industry that suffers from stigma? People need confidence and conviction in a brand before handing over their personal details. If they have any concerns about you, they’ll be unlikely to convert.

For one of our clients in the professional finances industry, we determined that users were particularly concerned about the privacy of their details. We trialed drastic and subtle changes to copy, design and layout with negligible differences.

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Panda 4.0 Incoming – A Friendly Update?

wynquest — Mon, 04 Aug 2014 23:54:13 +0000

Matt Cutts announced today that Google is ‘rolling out our Panda 4.0 update‘. The Panda algorithm, one of Google’s quality control algorithms alongside Penguin, is focused on filtering out what Google deem as thin, low-quality and duplicate content from the web and favouring results that are well structured, unique and in-depth.

Cutts has previously mentioned that the update is focused on giving small businesses more of a fighting chance in the search results.

Could this mean small businesses will be given more leeway when it comes to managing pages and products on their website?

While in most cases Panda effectively targets and filters low-quality pages from the search results, eCommerce websites in particular suffer from inherent structural and duplicate content problems that are an unintended by-product of poor product and website management.

While Google have been praised for their active stance fighting search engine spam and punishing those manipulating the search results, they also receive a fair share of flack for harshly penalising businesses who unintentionally violated these Google guidelines.

It looks like Panda 4.0 could be a first step towards acknowledging these issues and helping small business fight against larger competitors with greater resources and authority.

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